This is not surprising given that a photo from a typical modern smartphone can be up to 40 times larger than it needs to be for use on the web. If you only include a few of these unoptimized images on a page, you can slow down your site considerably, especially for mobile devices. Here are some tips for optimizing your media: Pictures Choose the appropriate format. JPG is best for most photographic images, while GIF or PNG are generally for images with large areas of solid color. Appropriately sized images. If an image is displayed at 800px wide on your website, there is no benefit to using a 1600px wide image.
Compress the image file. Apart from being the best image editing program, Adobe Photoshop has amazing image compression capabilities and starts at $9.99/month. There are also free WordPress plugins such as Imsanity, EWWW Image Optimizer, and TinyJPG that will automatically compress the images you upload. Video Choose the appropriate format. MP4 is jewelry retouching service best in most cases as it produces the smallest file size. Serve the optimal size (dimensions) based on the screen size of visitors. Remove the audio track if it is not needed (for example, when a video is displayed as a background element). Compress the video file. I use
Adobe Premiere most of the time, but Camtasia is also a solid choice. There are also free tools online, like ClipChamp's video compressor. Reduce the duration of the video. Upload videos to YouTube and/or Vimeo and use their iframe embed code. 4. Create (and prune) internal links Internal links can play a valuable role in SEO, both for purely technical reasons and because of the positive impact they have on user experience. From a technical perspective, internal linking helps search engines find more pages on your website and